BFCAT introduces a new Peruvian coffee
Beaver Falls Coffee and Tea Company (BFCAT) has introduced a new Peruvian coffee to their menu, linking customers to farmers in a very tangible way and enabling a connection between bean grower and coffee drinker.
The new Peruvian coffee is grown by the Guerrero family. BFCAT owner-operator Bethany Warren stresses a codependency and familiarity crucial to humanitarian business.
“We support each other kind of equally, so our customers are getting great coffee and they are getting paid by our customers,” she said.
An additional benefit to buying the new coffee is that “a lot of the proceeds from the sale of the Peruvian goes to build a school for the kids,” said Warren.
The focus on real people has long been a part of BFCAT’s business practice, and Warren stressed the importance of their tagline: “We love coffee, the people who produce it, and the people who drink it.”
Steve Key, the roaster at BFCAT, spoke of the benefits of a more personal growing process rather than a commercialized method. “It’s so different. It’s like with anything, when you actually care about [something] you’re going to … take care of it a lot more.”
While such a commitment to building relationships may mean that BFCAT doesn’t serve as many types of coffee as they otherwise could, Warren made it clear why that isn’t a problem. “We don’t have a ton of different coffees but we’re going for quality over quantity,” she said. “We’re trying to do right by our customers and do right by the farmers. And we want to drink good coffee!”
According to Warren, the commodities market is a deathtrap for coffee growers in most of the world as they are underpaid and exploited by corporations such as Nestle. “Nestle controls most of the coffee growing land in the world and they’re notoriously horrible,” said Warren.
In cases where it is not possible for BFCAT to have a direct relationship with coffee farmers, they can sometimes go through intermediary parties. “Getting the relationships is hard, but if we can partner with people to get more relationships, then that’s what we do,” Warren explained. “[In those cases] we’re working with a very small importer who goes and develops relationships … and they’ll give them a whole lot more money for their coffee then they’d get otherwise.”
The new Peruvian coffee has a dark, full flavor with a hint of sweetness. Customers who purchase the new coffee are not only supporting a Beaver Falls local business, but also the Guerrero family of Peru.